The following is work created for IAG, Australia's largest insurance group which has a portfolio of brands that include NRMA Insurance, SGIO and SGIC. I was instrumental in successfully pitching for and launching new brand platforms for these hugely respected companies across all communication channels including sports sponsorship. Together with M&C Saatchi's 'Tricky Jigsaw' we also initiated an innovations programme designed to create products and services to further help and protect NRMA customers.
Case study for 'OUR HOME', a celebration of NRMA customers homes. Through 'OUR HOME' we discovered some beautiful and heartfelt stories by asking a simple question-'What does home mean to you?' The insights were used to create a unique digital house and OOH assets.
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Football, NRMADE BETTER- An educational app developed for Western Sydney Wanderers fans. It features team members demonstrating football skills and techniques. The app was free to WSW fans who are acknowledged as being the most passionate and knowledgeable in the A-League.
Introducing SaferHomes. Created in partnership with NRMA Insurance. Australians can now simply type in their postcode to understand the risks of flood, fire and theft to their homes and discover ways to better protect it. Protecting your home, NRMADE BETTER. http://saferhomes.com.au
Meet Deirdre, the DIY enthusiast. And now Deirdre can DIY her own NRMA Insurance policies online. It's managing policies online, NRMADE BETTER.
Launch of new brand platform for West Australia based SGIO and South Australia based SGIC. 'Surprisingly Good Insurance' challenged current perceptions of the insurance category and refreshed two respected brands with a whole new positioning and a new brand world/look and feel.
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As a sponsor of the West Coast Eagles (AFL team), we created Surprisingly Good Goals. For every goal scored by West Coast Eagles SGIO donated money towards the greater goal of helping local and indigenous communities. The initiative helped drive the West Coast Eagles to the AFL Grand Final as they kicked a record amount of goals, easily hitting their target of raising $100,000 for charity.
SGIO: Case Study
Woolworths are the 'Fresh food people' but they also offer great value home, car and pet insurance. This fun and engaging campaign brings to life that value through the voices of a coffee cup, an old deflated ball, a comfy chair and sun-glass holder.
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Client: Woolworths Insurance
The partnership between OzHarvest and Woolworths has helped transform fresh food that would often go to waste into millions of meals for those in need. This heartfelt film brought together the unique chain of people who help make this happen.
Client: Woolworths and OzHarvest.
Series of online films highlighting 'How banking can be' with ING.
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Client: ING
The following formed part of an integrated Pepsi promotion called 'Dollars or Dog' and featured an online film that brought to life the world of 'Strayhound Racing'- greyhound racing's underbelly. All drove traffic to the main 'Dollars or Dog' website. Full case study available on request.
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Client: Pepsi Australia.
For Torrens University we created a campaign encouraging students to 'Love what you do', to follow their passion. That way, going to work will never feel like going to work, and they'll never get that Monday morning feeling.
Client: Torrens University
'We Cover Details' for GIO Insurance brought to life through 'meticulous' characters who like to know that every little detail of their world is covered.
Client: GIO
Client: Smiths Chips
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Client: Masterfoods
Client: Energy Australia